Google announced their game platform today.

I’m sure Microsoft and Sony think this is something that only Apple needs to worry about. They couldn’t be more wrong…

Google Play game developers and players alike are getting a quartet of game-changing additions today: real-time multiplayer, leaderboards, cloud saves and achievements. And that’s not all — the latter three services will function cross-platform between Android, iOS and the web. The whole initiative is called –unsurprisingly — "Google Play Game Services,"

If this succeeds it will drive users to Google+ in the way that Microsoft could (and should) have been doing to build XBox live as a social community over the last half decade, but never did…

I also wonder if Facebook will ever get around to fixing their broken game platform and creating any opt-in virality. After four years, i’m guessing the answer is no.

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