Imagine, for a moment, a different scenario. Instead of Facebook limiting the number of posts from the people you follow to make the fire hose manageable for you, what if you used the filtering scheme of your own choosing? Then the platform would be the platform and the user would be in control. And what if that filtering scheme could be used on other platforms as well? All of a sudden the consumer of media is the customer, the client—the one to please.

The article talks a lot about what Facebook could do, but I’m still firmly convinced that they’ll never be the ones to do it.


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