It’s tough when your father isn’t pleased with the way you’ve turned out.  And Nolan Bushnell obviously isn’t happy with the current state of games.

“Video games today are a race to the bottom. They are pure, unadulterated trash and I’m sad for that,” says Bushnell.  image

To create the shift, Bushnell is taking his experience as an amusement park game barker, inventor of Pong, and founder of Atari and Chuck E. Cheese Pizza Time restaurants and rolling it all into a new pursuit – uWink. Instead of creating games primarily played by one lone player, or occasionally two players, Bushnell wants to create an environment for families or groups of adults to have fun.

I think the problem is that Bushnell still sees games as “toys for kids”, and hasn’t understood that the medium has moved beyond that. To him the idea of adult content and violent themes are fundamentally at odds with what he thinks games are for.

For the generation that was raised with games we know they can communicate a lot more.

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