The same need for portability and flexibility that made music one of the first “victims” of the digital age, also make it the perfect candidate for the kind of comeback success story that we all love.
Turns out Rock Band is selling songs. And at around $2 a pop, that can add up to some cash.
Virtual rockers downloaded roughly 2.5 million songs in the eight weeks since the game launched on the Microsoft Xbox 360 and Sony PlayStation 3 systems.
Rock Band, developed by Harmonix, which also created Guitar Hero, comes with 58 playable songs including the Rolling Stones’ Gimme Shelter and Metallica’s Enter Sandman. But many more tunes can be downloaded over the PlayStation Network and Xbox Live for prices varying from 99 cents to $2.99.
I’ve talked about these opportunities for music before. This isn’t the anomaly, this is the kind of business that we’ll need to see the content creators embracing if they want to be profitable in the future.