This article has an interesting point of view…

Whether or not Apple’s controller announcement ends up being E3’s biggest announcement, the $100 consoles and the mobile devices are where the real action is…

Apple also has a real reason to change the way it looks at games. Games could be what sells its next-generation Apple TV. With iOS 7, we can expect dozens if not hundreds of games to take advantage of controller support. If (read: when) Apple announces an App Store for a new Apple TV, all of those games will be ready to be played with a controller. In effect, the Apple TV will be a $99 game console/media device, launching with many controller-friendly apps.

 

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