But signs of trouble abound, leading to lip-biting among some Marvel investors, Hulk fans and movie theater owners. “There are people who clearly don’t think it looks good and are expecting a bomb,” said Doug Creutz, an entertainment analyst at Cowen & Company.
The trailer, engineered to vanquish memories of the 2003 film, arrived last month and instantly polarized the comic book crowd. The look of the new Hulk — meaner and greener — won praise from some fans online, but several influential tastemakers held their noses.
Entertainment Weekly pronounced the computer-generated effects “totally fake-looking,” while obsessedwithfilm.com deemed the project “just hideous.”
And then there’s the bickering among the creative team.
Everything could turn out great in the end, but I’m not hopeful.