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	<title>Andrew P. Mayer &#187; Media Shift</title>
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	<link>http://www.andrewpmayer.com</link>
	<description>Ideas on Media and Culture</description>
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		<copyright>Copyright &amp;#xA9; 2010 Andrew P. Mayer </copyright>
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		<itunes:summary>Ideas on Media and Culture</itunes:summary>
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			<title>Andrew P. Mayer</title>
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		<title>The Future of Comics are Digital</title>
		<link>http://www.andrewpmayer.com/culture/the-future-of-comics-are-digital/</link>
		<comments>http://www.andrewpmayer.com/culture/the-future-of-comics-are-digital/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 08:44:54 +0000</pubDate>
		<dc:creator>Andrew</dc:creator>
				<category><![CDATA[Comics]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Media Shift]]></category>
		<category><![CDATA[Media Wars]]></category>
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/?p=874</guid>
		<description><![CDATA[I’ve been trying to avoid writing these large “here’s what Andrew thinks the future is going to be” pieces lately. But the truth is that they’re also what I’m actually writing for the site, so they’re what’s getting posted.
There’s been an argument going on lately about the future of comics, discussing whether the industry is [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-875" title="gI_ComiXologyComicsApp.png[1]" src="http://www.andrewpmayer.com/wp-content/uploads/2010/06/gI_ComiXologyComicsApp.png1_.jpg" alt="gI_ComiXologyComicsApp.png[1]" width="175" height="163" /><em>I’ve been trying to avoid writing these large “here’s what Andrew thinks the future is going to be” pieces lately. But the truth is that they’re also what I’m actually writing for the site, so they’re what’s getting posted.</em></p>
<div>There’s been an argument going on lately about the future of comics, discussing whether the industry is going to stay in print, or move towards digital. But here’s the ultimate truth: After you’ve read a few comics on the iPad it’s pretty clear that the delicate eco-system has kept the US comic industry afloat for the last few decades has been irrevocably shattered, and print is on its way out.</div>
<div>The problem has been that over the last thirty years comics have gone from being cheap pieces of folded newsprint  in corner store spinner racks, to expensive pieces of disposable entertainment placed into handcrafted pigeon-holes that line the walls of nerd media game preserves where the delicate pamphlets can remain pristine.</div>
<div>The end of result of this process has been the creation of an ever-shrinking (and aging) audience that demands a blend of nostalgia and psychedelic science-fiction that makes it almost impossible for a mass market audience to connect with until it’s been re-interpreted by a more mainstream media (usually film).</div>
<div>So the dwindling hardcore gets exactly what it wants, but it comes at the cost of the industry being able to grow outside of the markets it’s already in because the keepers of the preserves are terrified of losing their meager audience.</div>
<div>It’s a classic death spiral, and it means that a once thriving industry is becoming more and more dependant on licenses, name talent, and movie deals, with the irony being that the quirky comics characters and stories are generating huge amounts of money in every medium except comics.</div>
<div>To survive in the long-term, the market has to grow beyond the 100,000 or so people who are willing to walk into a comic shop on a weekly basis, and it’s clear that the rise of consumer computing devices like the iPad, the iPhone, and the Netbook are going to provide that  opportunity.</div>
<div>Some  people complain that digital comics don’t look as “good” as they are in print. But they’re wrong, it’s better. Not only are they cheaper (usually by 30-50%), but the next generation of readers (like Comixology) include directed panel to panel transitions that make the entire experience richer and more dramatic (if occasionally blurry). Where motion comics failed, these enhanced comics really do make me feel like I’m getting more for my money.</div>
<div>But even if it digital comics were worse , it doesn’t really matter. Most fans didn’t care that mp3s sound worse than CDs either. In consumer technology it’s a combination of price and convenience that trumps quality every time.</div>
<div>And the dirty little secret underlying all of this is there’s an invisible majority of comics readers who are already reading comics by downloading scanned content with no legal option for them to make a digital purchase.</div>
<div>So what does a digital future for comics look like? Everybody seems to think the big transition comes when Marvel and DC jump seriously into releasing their comics in digital format at, or close to, print publication dates. It’s already started: IDW (a major second-tier publisher) has already said they will put out every book two weeks after it comes out in the stores. Marvel is also dipping their toe into the water, saying they will release this year’s Iron Man annual simultaneously in both formats.</div>
<div>While getting the big publishers’ content online is important, the new audience that shows up to read comics on their gadgets may not be interested in the same material that’s been sold at  the local nerd-mart.</div>
<div>They may want something slightly different than the endless superhero remixes that have been the staple the business for forty years. There’s already a generation out there that grew up reading manga instead of Batman, and it wouldn’t be surprising to me if we discover that their tastes are more Twilight than Avengers.</div>
<div>I love comics. I’ve written comics, and I’m planning to write more. But it’s clear to me that the future is already here, and that over the next half decade this new medium is going to change what comics are in ways that are going to challenge the status quo, and upset the current audience, creators, and publishers.</div>
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		<title>The Rise of the Slate</title>
		<link>http://www.andrewpmayer.com/media/the-rise-of-the-slate/</link>
		<comments>http://www.andrewpmayer.com/media/the-rise-of-the-slate/#comments</comments>
		<pubDate>Thu, 07 Jan 2010 19:43:58 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Shift]]></category>
		<category><![CDATA[bruce sterling]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[islate]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/?p=750</guid>
		<description><![CDATA[Over the last 20 years Bruce Sterling has championed the idea of that we should be moving towards the idea of the computer as a &#8220;Furoshiki&#8221;, essentially a self-folding cloth computer that you can put in your pocket.
While we&#8217;re not there yet, the coming rise of the tablet-PC, seen at both CES, and poised to [...]]]></description>
			<content:encoded><![CDATA[<p>Over the last 20 years <a href="http://www.wired.com/beyond_the_beyond/2008/07/gadget-watch-co/" target="_blank">Bruce Sterling has championed the idea of that we should be moving towards the idea of the computer as a &#8220;Furoshiki&#8221;</a>, essentially a self-folding cloth computer that you can put in your pocket.</p>
<p><img class="alignright" title="The HP Tablet" src="http://images.pcworld.com/news/graphics/186160-hptablet_original.jpg" alt="" width="137" height="91" />While we&#8217;re not there yet, the coming rise of the tablet-PC, seen at both CES, and poised to be the next &#8220;big idea&#8221; from apple (with some announcement coming soon), it seems to be moving us one-giant-step closer to that vision.</p>
<p>Having already purchased an iPhone last year I&#8217;m a little nervous at how locked-down this generation of digital &#8220;devices&#8221; seems poised to become, sacrificing utility and innovation for corporate control, and wrapping everything in poorly understood ideas of corporate &#8220;ownership&#8221; of ideas at the expense of individual ownership.</p>
<p>That said, I think that these larger formats are going to do wonders for ubiquitous media and communication. And clearly, after we move our traditional media onto these platforms it will change the way we interact with them.</p>
<p>To get some idea of what that might mean, take a look at this concept video for a digital-device based magazine:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/iAZCr6canvw&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/iAZCr6canvw&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Cameron and Peter Jackson discuss the impact of CGI on film.</title>
		<link>http://www.andrewpmayer.com/media/film/cameron-and-peter-jackson-discuss-the-impact-of-cgi-on-film/</link>
		<comments>http://www.andrewpmayer.com/media/film/cameron-and-peter-jackson-discuss-the-impact-of-cgi-on-film/#comments</comments>
		<pubDate>Wed, 23 Dec 2009 01:39:10 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Media Shift]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/?p=732</guid>
		<description><![CDATA[Interesting article from Newsweek where James Cameron and Peter Jackson interview each other on how technology has impacted film-making.
Nothing too deep here, and a little bit of wishful thinking on both their parts, but it&#8217;s worth the  read when you consider the impact these two men have had on the effects industry.
The experience of creating [...]]]></description>
			<content:encoded><![CDATA[<p>Interesting article from Newsweek where <a href="http://www.newsweek.com/id/227737/page/1" target="_blank">James Cameron and Peter Jackson interview each other on how technology has impacted film-making.</a></p>
<p>Nothing too deep here, and a little bit of wishful thinking on both their parts, but it&#8217;s worth the  read when you consider the impact these two men have had on the effects industry.</p>
<blockquote><p>The experience of creating a soulful performance is through the eyes: knowing how to rig eyes, how to light for eyes, get the reflections and refractions in the eyes. Of course, we had big-eyed characters, which we did on purpose. We couldn&#8217;t accomplish the character we&#8217;re doing in <em>Avatar</em> through any kind of makeup means. That&#8217;s been explored for 30 years of <em>Star Trek</em> and <em>Star Wars</em>. But I think the thing I hope that the media can convey to audiences is that this is an actor-driven process.</p></blockquote>
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		<title>iPhone x Book = Context is Metaphor</title>
		<link>http://www.andrewpmayer.com/culture/iphone-x-book-context-is-metaphor/</link>
		<comments>http://www.andrewpmayer.com/culture/iphone-x-book-context-is-metaphor/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 00:25:17 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Shift]]></category>
		<category><![CDATA[book]]></category>
		<category><![CDATA[iphonw]]></category>
		<category><![CDATA[metaphor]]></category>
		<category><![CDATA[mobile lab]]></category>
		<category><![CDATA[virtual]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/?p=689</guid>
		<description><![CDATA[This leaves me just a little bit speechless:

The ideas are simple, but the video itself is profound in a way I can&#8217;t quite put it into words.
Anyone else want to take a shot at it?
]]></description>
			<content:encoded><![CDATA[<p>This leaves me just a little bit speechless:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/GnZTul_9fWc&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/GnZTul_9fWc&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>The ideas are simple, but the video itself is profound in a way I can&#8217;t quite put it into words.</p>
<p>Anyone else want to take a shot at it?</p>
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		<title>The Kindle: Godwin in the Machine</title>
		<link>http://www.andrewpmayer.com/culture/the-kindle-godwin-in-the-machine/</link>
		<comments>http://www.andrewpmayer.com/culture/the-kindle-godwin-in-the-machine/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 07:30:21 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Big Ideas]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Media Shift]]></category>
		<category><![CDATA[Media Wars]]></category>
		<category><![CDATA[fear]]></category>
		<category><![CDATA[godwin's law]]></category>
		<category><![CDATA[hysteria]]></category>
		<category><![CDATA[kindle]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/?p=686</guid>
		<description><![CDATA[Even as I was talking about how people have trouble with change as they grow older, The Huffington Post published an article a few days before that proved my point beautifully. It also manages to highlight a technique that&#8217;s often used to cover up a lack of a cohesive argument: ratchet up the rhetoric of [...]]]></description>
			<content:encoded><![CDATA[<p>Even as<a href="http://www.andrewpmayer.com/culture/change-is-the-only-constant/" target="_blank"> I was talking about how people have trouble with change</a> as they grow older, <a href="http://www.huffingtonpost.com/alan-kaufman/google-books-and-kindles_b_380536.html" target="_blank">The Huffington Post published an article a few days before that proved my point beautifully</a>. It also manages to highlight a technique that&#8217;s often used to cover up a lack of a cohesive argument: ratchet up the rhetoric of fear and threat so far that people are helpless in the face of it.</p>
<p>Here&#8217;s an example of the babbling hysteria contained within:</p>
<blockquote><p>So that now, sixty four years after the Holocaust, the Nazi disdain for the book has become the feel-good Hi-Tech campaign to rid the world of books in place of massive easily controlled centralized repositories of book texts downloadable on little hand-held devices and from which a text can be dissapeared with the click of a mouse: in Nazi terms, a dream come true.</p></blockquote>
<p>If you think that&#8217;s silly and hyperbolic, read the rest of it. <a href="http://www.andrewpmayer.com/culture/segway-to-the-kindle/" target="_blank">I was no great fan of the Kindle when it launched, </a>but there&#8217;s no reason to this rant beyond the formula of claiming that if you can find any twisted way to equate something modern to something the Nazis did it must therefore be the same. It&#8217;s silly and childlike, and it&#8217;s the kind of thing that destroys our ability to reason our way into the future.</p>
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		<title>Change is the Only Constant</title>
		<link>http://www.andrewpmayer.com/culture/change-is-the-only-constant/</link>
		<comments>http://www.andrewpmayer.com/culture/change-is-the-only-constant/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 02:53:29 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Big Ideas]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Media Shift]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/?p=684</guid>
		<description><![CDATA[And while we Xers aren’t as young as we used to be, it confuses me a bit to see a generation of re-creators beginning to become afflicted with conservative attitudes as we age. Not that I thought we were better than that, exactly, but it seems a bit hypocritical to say the least.]]></description>
			<content:encoded><![CDATA[<p>As proud member of GenX, I see our generation’s most enduring cultural trait being our ability to deconstruct and reconstruct almost everything we touch. From media, to science, to politics, it seems that our creative leaders can pull the engines of thought apart and recreate them as smarter, faster, and often meaner creatures.</p>
<p>And while we Xers aren’t as young as we used to be, it confuses me a bit to see a generation of re-creators beginning to become afflicted with conservative* attitudes as we age. Not that I thought we were better than that, exactly, but it seems a bit hypocritical to say the least.</p>
<p>What seems to lie at the core of this idea is the belief that the natives of the <em>new </em>new future (the one that will live on after us) have been afflicted with problems that are uniquely terrible, and can ultimately only be solved by not doing them, or doing things the way they used to be done, otherwise they will turn out <em>wrong.</em> And this is because (in no particular order) the internet, music, dating, sex, and politics are somehow worse due to the technologies that have fallen into the hands of these new young savages, and <em>we</em> <em>figured it out</em> and <em>they haven’t yet</em>, which means that they’re doing it wrong in a way that will harm them as humans and ruin everything forever.</p>
<p>I naturally tend to doubt that given the arc of human history. Like it or not, the very nature of society is that if enough of you are doing the same thing then you’re doing it right. (With the notable exception of sex, because even though everyone is doing basically the same thing, it’s really doing it at all that’s totally unacceptable.)</p>
<p>As we age, and accumulate a history, the past starts to looks better. Not only is our hindsight 20/20, but it is endlessly mineable. It is our museum of thought, where we can walk around an old idea until we find a perspective that we like, and then tell everyone that our viewpoint is the one true vision of the way things were, and the way it ought to be.</p>
<p>It’s an aspect of human nature that I find that to be a bit sad, honestly. To me the future remains exciting even if less and less of it is going to be <em>my</em> future. I’m not against the ideas of channeling our new technologies and giving them a philosophical spin, but this instinct to magnify the problems with the new and put them into doomsday scenarios is always a bit puzzling to me, as if somehow one of the goals of life is dodging the apocalypse.</p>
<p>As I say when that I use when try and sell me on their version of doomsday:<em><br />
The problem with the apocalypse is that there’s no precedent for it.</em></p>
<p><em>* In this case I mean it in the truest sense of the word: that things should remain as they are, or recently were.</em></p>
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		<title>Brubaker&#8217;s Angel of Death</title>
		<link>http://www.andrewpmayer.com/media/brubakers-angel-of-death/</link>
		<comments>http://www.andrewpmayer.com/media/brubakers-angel-of-death/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 17:16:41 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Media Shift]]></category>
		<category><![CDATA[angelofdeath]]></category>
		<category><![CDATA[brubaker]]></category>
		<category><![CDATA[crackle]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/media/brubakers-angel-of-death/</guid>
		<description><![CDATA[Ed Brubaker is one of my favorite comic writers. He&#8217;s jumped over to film by doing an original series for Crackle, Sony&#8217;s internet video site. It&#8217;s a direct to web series called Angel of Death, a noir action mashup with plenty of bullets and blood.
The limited budget show&#8217;s in places, as does the rough transition [...]]]></description>
			<content:encoded><![CDATA[<p>Ed Brubaker is one of my favorite comic writers. He&#8217;s jumped over to film by doing an original series for Crackle, Sony&#8217;s internet video site. It&#8217;s a direct to web series called <a href="http://crackle.com/c/Angel_Of_Death" target="_blank">Angel of Death</a>, a noir action mashup with plenty of bullets and blood.</p>
<p>The limited budget show&#8217;s in places, as does the rough transition comic book dialog and pacing can sometimes have when going to live action. That&#8217;s something we may see again later this week when Watchmen launches. But overall it&#8217;s a fun ride, and definitely worth the price, which is free.</p>
<p>There&#8217;s a new episode every day for the next week, so why not join the ride? I&#8217;d love to hear what people think of it.</p>
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		<title>The Dentistry Interface: The Tooth Hurts.</title>
		<link>http://www.andrewpmayer.com/games/gamedesign/thinklikeadesigner/the-dentistry-interface-the-tooth-hurts/</link>
		<comments>http://www.andrewpmayer.com/games/gamedesign/thinklikeadesigner/the-dentistry-interface-the-tooth-hurts/#comments</comments>
		<pubDate>Tue, 25 Nov 2008 16:39:34 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Media Shift]]></category>
		<category><![CDATA[Think Like a Designer]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/media-shift/the-dentistry-interface-the-tooth-hurts/</guid>
		<description><![CDATA[It&#8217;s not surprising that people don&#8217;t like to visit the dentist. From the doctor&#8217;s point of view the user interface is your head. He sticks in a series of pointy tools such as drills and suction tubes as his controllers, and the goal of the game is not only to &#8220;save the teeth&#8221;, but also [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s not surprising that people don&#8217;t like to visit the dentist. From the doctor&#8217;s point of view the user interface is your head. He sticks in a series of pointy tools such as drills and suction tubes as his controllers, and the goal of the game is not only to &#8220;save the teeth&#8221;, but also to cause the least amount of pain possible. Being a dental patient is about as much fun as being a level in Starcraft.
</p>
<p><img align="right" src="http://www.andrewpmayer.com/wp-content/uploads/2008/11/112508-1639-thedentistr1.png" alt=""/>But, over the last few decades, there&#8217;s been a revolution of sorts. Visiting the dentist has always been a about removing chronic pain in the long term by allowing for extreme discomfort in the short term. But until modern times the crude methods of &#8220;repair&#8221; meant that each operation left you a little uglier and more broken than when you entered.  Every surgery gave you a fresh gap in your teeth from an extraction, or a metal filling where once there was shiny white enamel.
</p>
<p>In modern dentistry the result is usually an improvement over the initial state. Starting with crowns and braces, and adding purely cosmetic elements like &#8220;professional whitening&#8221; dentistry has not only been about replacing short-term discomfort with long term improvement, it  actually gives you an improved interface for eating, talking, and smiling.
</p>
<p>Maybe it&#8217;s because I&#8217;m not a kid anymore, but I hear a lot less nervousness and complaining from people about going to the dentist these days. Sure, it&#8217;s still an unpleasant experience, but it seems to have become a game where the player can actually walk out feeling like a winner.</p>
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		<title>EA makes a Spore choice for DRM</title>
		<link>http://www.andrewpmayer.com/games/gamedesign/ea-makes-a-spore-choice-for-drm/</link>
		<comments>http://www.andrewpmayer.com/games/gamedesign/ea-makes-a-spore-choice-for-drm/#comments</comments>
		<pubDate>Sun, 14 Sep 2008 17:43:05 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Content]]></category>
		<category><![CDATA[Game Design]]></category>
		<category><![CDATA[Media Shift]]></category>
		<category><![CDATA[Media Wars]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/content/ea-makes-a-spore-choice-for-drm/</guid>
		<description><![CDATA[&#160; There&#8217;s a war raging over at Amazon right now as a loosely organized group of frustrated users are using the Amazon rating system as a way to voice their deep disappointment with the DRM that&#8217;s being used on Spore. 
If you haven&#8217;t been following along, the &#8220;copy protection&#8221; that was implemented on the product [...]]]></description>
			<content:encoded><![CDATA[<p>&nbsp; There&#8217;s <a href="http://www.amazon.com/Spore-Mac/dp/B000FKBCX4/ref=pd_bbs_sr_1?ie=UTF8&amp;s=videogames&amp;qid=1221412826&amp;sr=8-1">a war raging over at Amazon right now</a> as a loosely organized group of frustrated users are using the Amazon rating system as a way to voice their deep disappointment with the DRM that&#8217;s being used on Spore. </p>
<p>If you haven&#8217;t been following along, the &#8220;copy protection&#8221; that was implemented on the product doesn&#8217;t allow more than one user to play the game, and won&#8217;t let you install the game more than three times before you have to start calling up EA and asking for permission to reinstall a game that you bought.</p>
<p><a href="http://www.andrewpmayer.com/wp-content/uploads/2008/09/image3.png"><img height="68" alt="image" src="http://www.andrewpmayer.com/wp-content/uploads/2008/09/image-thumb3.png" width="281" align="right"></a>While they may be well within their rights to do that, it&#8217;s also a clearly a swipe aimed at limiting the games function for legitimate users, and not about stopping people from playing the game without paying for it. DRM mostly inconveniences legitimate users most of the time, so to go to the next level and do that <em>intentionally </em>is mind boggling. At the end of the day they&#8217;re saying that their solution to a world where everyone can easily copy everything is to let you own nothing at all.</p>
<p> With negative comments being deleted by Amazon, it&#8217;s becoming a high profile street battle over one of the most hyped games of the year. Although looking through the ratings it&#8217;s clear that there&#8217;s some thinking going into the comments beyond a&nbsp; simple &#8220;DRM sucks&#8221; response. And you don&#8217;t have to have more than a passing understanding of how social media works on the web to know that any attempt to shut it down through brute force are only going to give the issue more attention.</p>
<p>While arguments can be made about the effectiveness of this kind of protest, at the end of the day EA is attempting to use a <a href="http://en.wikipedia.org/wiki/The_Shock_Doctrine:_The_Rise_of_Disaster_Capitalism">Shock Doctrine</a> tactic of limiting the user experience under the umbrella of piracy.&nbsp; And that&#8217;s a damn shame, because on some level the product itself already has a lot of organic anti-piracy features built into it. There&#8217;s a great deal of shared user content, and it would be easy enough to simply lock out the pirates from getting the tastiest morsels of gameplay, turning the copied product into a hobbled demo that leaves the pirates on the outside looking in. </p>
<p>EA has claimed that long-term they&#8217;re thinking of Spore as a platform that will allow for other gamers. But the whole idea of the platform model is getting the software into the hands of the players, and then charging them for a variety of experiences. Giving someone a razor and telling them they&#8217;ll need to beg for permission to use more blades after the first three is absolutely <strong>not</strong> the way to make that model work.</p>
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		<title>Death Star over San Francisco</title>
		<link>http://www.andrewpmayer.com/culture/death-star-over-san-francisco/</link>
		<comments>http://www.andrewpmayer.com/culture/death-star-over-san-francisco/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 18:22:45 +0000</pubDate>
		<dc:creator>Drew</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Media Shift]]></category>

		<guid isPermaLink="false">http://www.andrewpmayer.com/media-shift/death-star-over-san-francisco/</guid>
		<description><![CDATA[I&#8217;ve long ago reached my limit of excitement over Star Wars, but there&#8217;s always something entertaining about putting the fantastic next to the mundane. In this case it&#8217;s &#8220;Imperial Fleet Week&#8221; in San Francisco:
 
Between this and Target:Women, it&#8217;s nice to see viral content from Current TV starting to show up on the web.
]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve long ago reached my limit of excitement over Star Wars, but there&#8217;s always something entertaining about putting the fantastic next to the mundane. In this case it&#8217;s &#8220;Imperial Fleet Week&#8221; in San Francisco:</p>
<p> <object height="400" width="400" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000"><param name="_cx" value="8467"><param name="_cy" value="8467"><param name="FlashVars" value=""><param name="Movie" value="http://current.com/e/89204971/en_US"><param name="Src" value="http://current.com/e/89204971/en_US"><param name="WMode" value="Transparent"><param name="Play" value="0"><param name="Loop" value="-1"><param name="Quality" value="High"><param name="SAlign" value="LT"><param name="Menu" value="-1"><param name="Base" value=""><param name="AllowScriptAccess" value="always"><param name="Scale" value="NoScale"><param name="DeviceFont" value="0"><param name="EmbedMovie" value="0"><param name="BGColor" value=""><param name="SWRemote" value=""><param name="MovieData" value=""><param name="SeamlessTabbing" value="1"><param name="Profile" value="0"><param name="ProfileAddress" value=""><param name="ProfilePort" value="0"><param name="AllowNetworking" value="all"><param name="AllowFullScreen" value="true"><embed src="http://current.com/e/89204971/en_US" type="application/x-shockwave-flash" width="400" height="400" wmode="transparent" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Between this and <a href="http://current.com/search/search.do?indexName=en_us&amp;renderer=jsp&amp;q=target%3A+women&amp;x=0&amp;y=0">Target:Women</a>, it&#8217;s nice to see viral content from Current TV starting to show up on the web.</p>
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