Archive for September, 2007



15
Sep

Riffing from the Grave

When the history of moimagedern media is written the authors had better include Mystery Science Theater 3000. In the decade that the show was on the air it paved the way for the kind of post-modern mash-up of the pomposity of big media and the ironic deconstruction that fueled the rise of YouTube.

But cheap media manipulation tools were hard to come buy in the early 90s, so it took the resources of a local television station to launch the show, and a staff of talented and committed people to make it work. After it jumped to national status on Comedy Central it used viral marketing to grow its audience, telling the viewers to “Keep circulating the tapes” at the end of the credits. And we did.

For those of us who “got it” the format of silhouettes placed over the movie was pure genius in every way. A taste of the future that fed off the past. And when they got rolling, the crew of the Satellite of Love (itself a post-modern reference) were able to carve apart a film in a way that skewered the techniques, the influences, and the sheer hackery of film all at the same time. All while reminding us the more things change, the more they stay the same.

As the internet grew so did the fan base, and even this long after the death of the series, it doesn’t take much work to find to find a way to view and/or download the old shows.

The one thing that MST3K could never do was mock the big budget movies that needed it most. While the cast and crew created a few specials where they used big budget trailers as source material, the issues with licensing a major studio picture meant that they were only able to make fun of movies that were either so old or “indie” that no one cared or could stop them.

But the world’s changed since then, and with the invasion of technology new methods of mockery have become available. Mike Nelson, who hosted the latter half of the series original run, figured out a way that lets him (and a few friends) make everything a target for imagetheir withering deconstruction. It’s called RifffTrax. For a few bucks you download an .mp3 file that you sync up and play while you watch your copy of the movie. It relies on the proliferation of cheap digital music players, and the ability to have a second set of speakers in your living room. It’s something that would have never been possible on video tape, since timing on stretchy pieces of metal coated tape was never a sure thing outside of editing rooms. Now it’s just a matter of being able to hit the pause and play buttons on two devices at the same time. They also have an ingeniously “old school” method of making sure things stay tracked while you watch the movie. While anyone with a microphone could do what they do, there’s something to be said for the professional touchand the ability to actually be funny.

There’s a lot to love about Rifftrax for any fan of MST3K. While Mike does a few trax by himself, I think the format works best when he has other people to bounce the jokes off of. It has a much looser fell than the old show as well. There’s no fiction around robots in outer space, so (almost) everybody uses their real names, and they’re a lot more willing to laugh at each other’s jokes. My jury is still out whether that makes it better or worse than the original, but it gives it some metaphorical distance that it probably needs. He’s also had a celebrity guest star or two, although I have yet to listen to those.

For the uninitiated looking to get started I’ll recommend Star Wars Episode One as the single best thing they’ve got on there. I don’t know any fan of the MST3K that didn’t imagine what Mike and the bots would have done with that one, and now you can make your dreams come true. No movie ever deserved it more, and now it’s going to get it.

10
Sep

Cable channel arriving too late to save a drowning bitch*

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MTV and Britney Spears both have similar problems these days. Declining numbers, lack of direction, and an upcoming younger generation that is no longer interested in pre-packaged product when they can see cooler, better, and more personally appealing stuff on Youtube.

So what’s an aging Diva to do? Most of the genuine success stories have a similar arc. Plucky artist digs down into their soul and/or wallets and manages to produce a piece of content that reminds everybody why they loved them so much in the first place.

There is, of course, another option, which is to ride your celebrity into the ground, using controversy to generate attention, and then mining the blowback as a source of ironic entertainment. It’s a kind of environmentally unfriendly behavior that destroys your media landscape, and leaves only the future equivalent of Hollywood Squares as the ultimate resting place for your career.

With yesterdays VMAs it seems that both the network and the pop star are crowding into the same leaky life raft. Both of them managed to create some short-term media buzz that probably fizzle fast. But MTV probably benefited more from Britney’s flabby, lackluster performance than she did from being on their pathetic Vegas “spectacle”. If you haven’t watched it, take a look and realize just how far she’s fallen since her glory days. While she was always a pure pop creation, she also had a kind of electrifying charisma that was able to beam through the screen. I ended up riding on an airplane with the guy who had been the focus puller on her famous Pepsi commercial, and he said when she did that famous spin it blew the operator right out of the camera. It looks like that kind of magic is gone for good.

MTV has lost a lot of the luster it had back then as well. With it’s “dead to us after 25″ demographic, Britney’s audience is about to be abandoned to the cold clutches of VH1’s nostalgia and reality wasteland. Meanwhile the channel is left to grind out reality dramas to an audience that has decided that it isn’t real if you can’t see it on your cell phone.

But unlike Britney MTV isn’t human. Like a terminator, it will never age, and (at least in the short term) and it will never die. As long as its corporate masters can keep enough people showing up for the Taco Bell commercials it will rise again to chase after another group of confused, nubile, young adults. Meanwhile the former queen of teen will be reduced to doing half-hearted renditions of “Oops I did it again” in a stage review in Vegas. Or maybe she just did…

* She started it.



07
Sep

Print Out

Warren Ellis sent out a blast on his Bad Signal email list today that was well worth paying attention to:

Createspace.com: Amazon’s Print On Demand operation.  Very interesting.  For no money at all, you can create a book (or CD or DVD or whatever), get an Amazon Buy It Now badge for your website, and let them take care of everything else.  I understand Lulu and other POD operations are very good, but this is the killer app: you get Amazon’s distribution system.  This is massive.

*  Why is it massive?  It’s fucking AMAZON.  Self-publishing turns into a one-click deal.  In fact, POD on this order transcends self-pub and vanity pub to a large extent. It re-enables the small press for the new generation.

After music there’s no medium that’s going to change more rapidly over the next few years than print.  It’s yet another top down business that’s seeing its advantage being eaten away by the digital world.  Game magazines have been closing left and right this year as their community has migrated to the web, taking the money with them. As computer literacy continues to spread and displays get cheaper there’s less and less reason to kill trees in order to read a book.  And if/when we have cheap static displays that look and work like paper with an interface, well all bets are off.

Until that day, the ability to generate and distribute media still gets easier and easier.  At the same time marketing gets more and more direct.  It seems like the days of the powerhouse publishers and single point distribution networks are numbered.  But they have lots of money, and they won’t go down without a fight.  Maybe that will even be good for the consumer, but don’t bet on it.

05
Sep

Apple Cored

Can someone explain to me how Apple didn’t just screw their hardcore base out of $200 per person?

Obviously there’s a lot of self-delusion you can generate if you’re one of the faithful, but this has got to be a sign that God Jobs is not pleased with his people.

 

UPDATE:

Jobs has spoken!  Apple is now providing early adopters with a $100 store credit.  Not exactly cash back, but it’ll probably tamp down the fires a little bit.

04
Sep

First, get a million dollars

I’m not sure if I totally get this article in the Escapist on How to Become a Game Designer

Parsing the article, the idea is, as best as I can tell, in two parts:

1) Study and read a lot of things about game design and/or take classes.

2) Put your nose to the grindstone and one day your talent will be recognized.

While it’s good advice for moving up in the industry, I think there’s an important step which is once you understand what design is, actually make sure design is what you want to do. I’d hazard a guess and say that ninety percent of people who think they want to do the job don’t really understand what the job is.  Of the remaining ten percent only one percent of those people really have the talent to do the job well.

I’m not saying you shouldn’t get into the industry, but I’ve seen many people who couldn’t design their way out of a box* desperately cling to the idea that a designer is what they want to be.  Or worse yet, get the job and the proceed to do it poorly for years.

 

* Did you remember to add the box cutter specs into the design document?




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